I’m an experienced public relations manager, specialized in sports communication: from 2001 onwards I have gained important managerial experience in public relations and management, in the world of professional sports and football in particular.
In the first part of my career I was Director of Communications for two professional football clubs, Hellas Verona FC and Udinese Calcio.
After those experiences as a manager within the clubs, I sensed that the dynamics of the football industry suggested shifting my focus to individual football professionals, who were gradually becoming small businesses and needed a strong and effective PR guidance.
From the moment I decided to work as an independent manager, I have had among my clients top-level football players and coaches, and some of the leading agencies in the football industry, including P&P Sport Management with whom I had an exclusive partnership for 4 years.
I have a calm character and a strong personality. I like to plan my moves with a precise strategy, but I’m always ready to handle emergencies or crisis situations with a pragmatic and effective approach, with one clear target: bring results.
I’m fascinated by so called “impossible” challenges, difficult situations and the most complicated clients. I like to deal with competition, pressure and expectations: it’s a direct and ambitious approach to constantly challenging yourself and achieving more and more rewarding results.